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Private Help

Area of activity

Business development
from idea to reality.

Idea, concept, validation, company, financing, first customers, team, scaling. Full path of building a company — step by step, at every stage, in every decision.

This is the most important area of our activity — because it starts from the most difficult moment in every founder's life. From an idea that has no shape yet, through the decision "should I go for it", to a finished company with customers, team and revenue. We accompany the client every step of the way.

We don't sell "entrepreneurship courses". We don't promise "become a millionaire in 90 days". We work in a mode where we concretely help make and implement decisions — from choosing the legal form, through writing a grant application, to negotiations with the first investor, mediation of partner conflicts, and preparation for exit.

Promise

We stay with you to the end of the road.

A client who starts with us from idea validation most often stays for the next 2-5 years — because every next stage brings new questions, decisions, documents, negotiations. It's not a one-time consultation. It's a partnership for the entire life cycle of the company.

  • ✓

    Idea validation and business plan

  • ✓

    Company formation and registrations

  • ✓

    Financing (grants, BA, VC)

  • ✓

    First customers and go-to-market

  • ✓

    Founder 1:1 mentoring

  • ✓

    Tax and cost optimization

  • ✓

    Team and operations scaling

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    Full operational support (as external board)

Service 01

Idea validation and business model

Before spending the first złoty on development, we check whether the idea has a real market, problem, customer and economics.

Step by step — what we concretely do

  1. 01.

    Lean canvas + value proposition canvas — in a single document we map the 9 key areas of the business model: customer segment, problem, value proposition, channels, solution, revenue stream, cost structure, key metrics, competitive advantage. The result is a one-page project skeleton.

  2. 02.

    Customer discovery — we conduct 10-20 interviews with potential customers using Steve Blank's methodology. We don't sell, we don't convince — we listen. The result is a list of real problems, their frequency, and willingness to pay.

  3. 03.

    Market analysis — how many people have this problem (TAM, SAM, SOM), how many competitors already solve it, what are their weaknesses, what could your proposition change. Written report with data from PARP, Eurostat, industry reports.

  4. 04.

    Unit economics — calculation of customer acquisition cost (CAC), customer lifetime value (LTV), repeat-purchase rate, unit margin. Go/No-Go decision based on concrete numbers, not intuition.

  5. 05.

    Hypotheses for testing — we select 3-5 most risky assumptions of the model and design the cheapest possible tests to verify them. This may be a landing page with signup form, a simple contest, fake door test, pre-order.

  6. 06.

    Pivot or persevere — after the testing phase (usually 4-8 weeks) we consciously decide with the client: do we continue in the current direction, or change key elements of the model. We document the learnings and reasons for the decision.

Service 02

Company formation and legal structuring

Choosing the optimal legal form, registration in KRS or CEIDG, ownership structure, foundations of corporate governance.

Step by step — what we concretely do

  1. 01.

    Choice of legal form — Sole Proprietorship vs Sp. z o.o. vs Simple Joint-Stock Company vs Limited Partnership. Analysis from the perspective of taxes (scale/linear/lump-sum vs CIT 9/19%, double taxation), liability (personal vs shareholder), capital planning (seed rounds), exit (sale of shares).

  2. 02.

    Equity structuring — design of share distribution between founders, room for vesting (usually 4 years, 1-year cliff), reserve for key employees (ESOP 10-15%), room for first investors (15-25% at seed). Shareholders agreement (SHA) template.

  3. 03.

    KRS registration — preparation of complete documentation: articles of association (notarial deed or e-form S24), application to KRS, declarations of board members, shareholder documents. Share capital contribution. Timeline: 7-21 days via S24, 30-60 days via court.

  4. 04.

    NIP, REGON, VAT, ZUS — automatic assignment of NIP and REGON upon registration, decision on VAT registration (200k zł threshold or immediately for VAT invoices), notification to ZUS as contribution payer.

  5. 05.

    Bank accounts and accounting — bank selection (mBank Business, ING, BNP Paribas — for startups we recommend mBank and Revolut Business), account opening, choice of accounting office, integration with accounting software (iFirma, wfirma, infakt, Comarch).

  6. 06.

    Policies and regulations — work regulations (if hiring), GDPR policy and information clauses, terms of service, general business conditions, anti-corruption policy (whistleblowing — required from 50 employees).

  7. 07.

    IP — intellectual property protection: trademark registration (UPRP / EUIPO / WIPO), copyright transfer agreements with contractors (developers, copywriters), NDA policy, source code protection.

Service 03

Financing — from bootstrapping to Series A

Help in raising capital at every stage — from own savings and family loans, through business angels, to VC funds.

Step by step — what we concretely do

  1. 01.

    Capital needs map — in a financial spreadsheet we project 18-24 month capital requirements broken down into: personnel costs, technology, marketing, sales, reserves. We show 3 scenarios (conservative, base, optimistic) with monthly granularity.

  2. 02.

    Bootstrap and FFF (Family, Friends, Fools) — we help build an offer for the closest circle: do they take shares, lend, give donations. Templates for convertible loan agreements (CLA), SAFE (Simple Agreement for Future Equity), regular loans.

  3. 03.

    Business angels — access to Polish and European angel networks (PVCA, Cobin Angels, AAS, Lewiatan, Inovo). Help with pitch deck tailored to angels (different than for VC), first term sheet, equity negotiations (15-25% for 250k-1mln zł).

  4. 04.

    Grants — guiding to grants matched to the stage (AIP Incubator, Startup Booster PARP, EIC Pre-Accelerator for pre-seed, FENG/FEPW for R&D). Full application support — see our Grants section.

  5. 05.

    Preferential loans — BGK (Technology Loan, Eco Loan, Liquidity Loans), regional loan funds (TISE, FRP), PARP loans. Calculation of interest, repayment schedule, required collateral.

  6. 06.

    Seed VC — preparation for the first VC fund round. List of 30-50 funds active in the industry and stage (Inovo, Black Pearls, OTB Ventures, Market One Capital, Tilia Impact, Speedinvest, for deeptech: Atomico, Index Ventures). Introductions, due diligence coordination, term sheet negotiations.

  7. 07.

    Series A and beyond — when the company shows product-market fit, MRR above 50-100k EUR, retention, we lead to round A (3-15 million EUR). Updated deck, financial model, legal audit, M&A lawyer coordination.

  8. 08.

    Debt vs equity strategy — for each stage we check whether equity capital (dilution but no repayment obligation) or credit/loan (no dilution but repayment obligation) is better. Often the optimal solution is a mix.

Service 04

Founder and team mentoring

Business coaching for people running a company — monthly sessions, help with decisions, mental and strategic support.

Step by step — what we concretely do

  1. 01.

    Founder audit — in the first session (90-120 minutes) we map current challenges: operational, human, financial, personal. We identify 3 priorities for the next 90 days.

  2. 02.

    Monthly 1:1 — structured sessions of 60-90 minutes: KPI review, main problems, decisions to be made, plan for the next month. Notes in a shared document for tracking progress.

  3. 03.

    Strategic decisions — help with tough choices: pivot vs persevere, hiring a key person vs outsourcing, acquisition vs competition, opening a foreign market, financing round.

  4. 04.

    Negotiations — preparation for difficult conversations: with an investor, with a key client, with a departing partner, with an employee asking for a raise. Roleplay, BATNA scenarios.

  5. 05.

    Partner conflicts — mediation in disputes between founders (most common cause of startup failure). Re-distribution of responsibilities, compensation redefinition, decision documentation. Where a lawyer is needed — coordination.

  6. 06.

    Founder wellbeing — starting a company is a marathon. We help plan vacation, work-life boundaries, mental health. Recommendation of trusted therapists (from our psychology pillar), trainers, personal finance advisors.

  7. 07.

    Network — introductions to people from our network: other founders, investors, customers, industry experts. Each introduction with a specific purpose and context.

Service 05

First customers — MVP and go-to-market

From the first version of the product to the first regular payers. Customer development, sales channels, retention.

Step by step — what we concretely do

  1. 01.

    MVP specification — minimum product with a chance of being bought. List of "must-have" functions (10-15) vs "nice-to-have" (deferred). Technology choice depending on scale: no-code for the fastest start, custom for more complex.

  2. 02.

    Build in 6-12 weeks — coordination with developer (in-house, freelancer, software house), iterations in 2-week cycles, testing with real customers from the first version.

  3. 03.

    First pilot customers — 5-10 companies/individuals who pay a reduced price for being early users. In exchange: feedback, case study, references. Often this team becomes the foundation of early traction.

  4. 04.

    Go-to-market — selection of sales channels based on customer profile. SaaS B2B: outbound (LinkedIn Sales Navigator, Apollo, cold email), inbound (SEO, content), partnerships (integrator/reseller). B2C: paid ads, organic social, influencer.

  5. 05.

    Pricing strategy — testing of 3 pricing models: subscription package (most often for SaaS), pay-per-use (for rare operations), enterprise custom (above 500 EUR/month). Often the optimal is freemium → paid → enterprise mix.

  6. 06.

    Customer success — we handle the first 50 customers with the highest quality — they decide retention and references. Onboarding, education, usage monitoring, proactive outreach when activity drops.

  7. 07.

    Sales playbook — documentation of the sales process: ICP (Ideal Customer Profile), personas, conversation scenarios, materials (slide deck, case studies, ROI calculator), KPIs per funnel stage, tools (CRM HubSpot/Pipedrive/Attio).

Service 06

First team — recruitment, compensation, culture

From the decision about the first employee to a team of 10-20 people. Recruitment, employer branding, compensation, vesting, culture.

Step by step — what we concretely do

  1. 01.

    Definition of first roles — mapping of founder tasks and identifying which to delegate first (usually: code development, sales, customer success). Job profiles with competencies, scope, career path.

  2. 02.

    Compensation — analysis of market ranges (Just Join IT, No Fluff Jobs, GitLab handbook, levels.fyi), combination of cash + equity for first employees (usually 0.5-2% for senior role). Employment contract templates, B2B, contractor with vesting clause (4 years, 1-year cliff).

  3. 03.

    Recruitment — strategy for candidate sources (LinkedIn, referrals, headhunters), screening (CV/portfolio + technical assignment + 2-3 interviews), reference check, offer with negotiations.

  4. 04.

    Employer branding — for an early-stage startup, the narrative is key: why join now? Mission, traction, plans, equity. We help build the company profile on LinkedIn, JustJoinIT, NoFluffJobs, tech blog.

  5. 05.

    Onboarding — first 30/60/90 days of new employee: tool access, documentation, mentor, first projects with measurable result, founder check-in weekly.

  6. 06.

    Team culture — definition of values (usually 3-5), work principles (asynchronous vs sync, remote vs office, consensus vs authority decisions), rituals (daily, weekly, monthly all-hands, retrospectives).

  7. 07.

    Scaling to 20+ — at 10-15 people, hierarchy (team leads) and processes (OKR, performance reviews every 6 months, leave policy, raise policy) must be introduced. We help in the transformation from "group of friends" into "organised team".

Service 07

Tax and cost optimization

Legal mechanisms for reducing tax burdens — IP Box, R&D, investment incentives, employment forms, group company structure.

Step by step — what we concretely do

  1. 01.

    Choice of tax form — for sole proprietorship: progressive scale (12/32%) vs linear (19%) vs lump-sum (3/5.5/8.5/12/14/17%). For sp. z o.o.: Estonian CIT (0% on reinvestment) vs classic CIT 9/19%. Calculation of optimal form by activity type.

  2. 02.

    IP Box — preferential 5% PIT/CIT rate for income from qualified IP (software, patents, utility models). We help: identification of qualified IP, R&D records, calculation of proportion, application to US, possible appeals.

  3. 03.

    R&D allowance — 100-200% of qualified costs deductible from tax base. Identification of costs (personnel, materials, equipment), documentation of works, declaration in annual return.

  4. 04.

    Expansion, robotisation, prototype, sponsorship allowances — additional allowances for companies in specific situations. Full analysis for the client's activity and selection of optimal package.

  5. 05.

    Group structure — in some cases a holding (parent Sp. z o.o. + subsidiaries for different businesses) is optimal. Pros: risk separation, tax optimization, easier sale of one company without whole. Cons: administrative costs, double accounting.

  6. 06.

    Employment form — UoP vs B2B vs UZ vs assignment. Each has different tax and ZUS consequences. Help in choosing the best form per employee and per moment of company life cycle.

  7. 07.

    Operating cost optimization — review of supplier contracts (telecoms, leasing, insurance, hosting, software), renegotiation of terms, identification of duplicate services, open-source vs SaaS option. Average savings: 15-25%.

  8. 08.

    Representation before tax authorities — in case of US, ZUS audits, verification activities — full support: gathering documentation, responses to inquiries, representation at activities, coordination with tax lawyer if needed.

Service 08

Increasing revenue

Sales growth strategies — from conversion optimization to new markets and channels.

Step by step — what we concretely do

  1. 01.

    Audit of current sales funnel — where we lose customers (impression → click → lead → demo → offer → contract → payment), conversion rates per stage, sales cycle time, average transaction value.

  2. 02.

    Pricing optimization — price tests (A/B on different segments), introduction of packages (basic/pro/enterprise), seat fees, feature/usage fees, per-project fees. Often 10-15% revenue growth without product change.

  3. 03.

    Upsell and cross-sell — analysis of which customers can be sold additional products, when (after how long cooperation), in what form (mailing, phone, in-app). Implementation of process in CRM.

  4. 04.

    Retention and churn — monthly analysis of churn reasons, churn-risk customer segmentation, retention programs (discounts, dedicated onboardings, functionality expansion).

  5. 05.

    New sales channels — for B2B: integrator partnerships, partner programs with commissions, listing in industry marketplaces, affiliate program. For B2C: new advertising channels, influencer marketing, retargeting.

  6. 06.

    Geographic expansion — analysis of target markets (size, competition, regulations), product localization (translations, local payment methods, local support), gradual entry from the country with the lowest barrier.

  7. 07.

    Enterprise sales — transition from small business to enterprise (contracts 50k EUR+/year). Requires: dedicated sales process (account-based marketing), specialist with enterprise experience, longer cycle (6-18 months), lawyer for contracts.

  8. 08.

    KPI and dashboarding — monthly dashboard with 8-12 key sales metrics: MRR/ARR, retention, NPS, average sales cycle, win rate, top 10 customers. Board meeting based on dashboard.

Service 09

Board business coaching

Monthly strategic sessions for CEO and board — strategy, key decisions, board meetings, investor relations.

Step by step — what we concretely do

  1. 01.

    Strategic roadmap — annual document with 3-year vision, strategic goals, success metrics (OKR). Updated quarterly, discussed at every board meeting.

  2. 02.

    Board meetings — help with preparation of materials for supervisory board or investor board. Format: KPI dashboard, finance, main risks, proposals for decisions. Standard length: 20-30 pages quarterly.

  3. 03.

    Investor relations — monthly investor update (1-page email with KPIs, wins, asks), quarterly call with main investors, readiness for due diligence at next round.

  4. 04.

    Tough conversations — with a departing partner, with a toxic employee, with a dissatisfied enterprise customer, with a bank when renegotiating credit. Preparing scenarios, key messages, BATNA.

  5. 05.

    Capital decisions — acquisition of competitor, sale of partner shares, dividend distribution, share capital increase. Each decision has tax, legal, operational consequences — we help map them.

  6. 06.

    Succession and exit — preparing the company for sale (M&A) or IPO. Requires: clean books (audit), contracts with key customers (long-term, not necessarily with founder), healthy structure (separation of founder from operations), knowledge transfer plan.

Service 10

Full operational support — as external board

For those who want to be founders but don't have time/inclination/knowledge for operations — we take over part of the board function based on a cooperation agreement with profit sharing.

Step by step — what we concretely do

  1. 01.

    Commitment audit — in the first conversation we establish how much time the client wants to devote to the company (5h/week vs 40h/week), which functions to delegate (operations, finance, marketing, IT), which to keep (strategy, key customers).

  2. 02.

    Power of attorney and cooperation model — notarial power of attorney defining the scope of our decisions, amount limits (e.g. up to 50k without consultation, above with consultation), reporting to owner (weekly email + monthly meeting).

  3. 03.

    Compensation model — combination: fixed monthly amount (covering operations) + % of profit/revenue (success fee) + equity option (for long-term cooperation). Individual negotiation depending on scale and risk.

  4. 04.

    First 90 days — full takeover of operations: oversight of accounting office, supplier contacts, team coordination, contacts with key customers. Monthly KPI report to owner.

  5. 05.

    Long-term regime — monthly strategic meeting, quarterly financial reviews, annual strategy review. Owner has time for what they do best (product development / sales / relationships), we watch the rest.

  6. 06.

    Transition plan — at any moment the client can take back operations. We have a knowledge transfer procedure (90 days), complete documentation, list of contacts. Cooperation is for the owner, not vice versa.

First step

Got an idea? Let's talk.

First conversation is free. After an hour you know whether the idea has real potential, what are the first steps, what challenges we see on the road, and whether our support makes sense.

Schedule a conversation